top of page
  • Writer's picturebianca ferrer

Thank you for visiting Houston, Gracias por visitar Houston

Updated: Jun 17, 2022

A recent Creative Direction project in support of Visit Houston for an international delegation. I worked with partners to create a storyline to unfold and showcase innovation and Houston as the future city and cultural epicenter it is throughout a four day conference showcase for approximately 900 attendees.

This included overseeing plenary stage design, concept design by day creating an unfolding journey through the cultural and innovation Houston represents as well as scripting and executive coaching.

I partnered with Luke McKibben to round out the creative concept for moments delivered in the conference Plenary. We produced a custom opener as well as this closer.

The concept, to deliver a casting call to employees along Avenida de las Americas and invite them to deliver a uniquely Houston "thank you" spanning as many languages as we could find and record in a 1 day shoot. The result, 16 language thank you- shot in one day, edited the next and shown as a conference closer.


bottom of page